Where does the data come from?
We only use public and reliable sources:
- Google Maps (Google Business Profile) — customer ratings and review counts, price level, opening hours and other profile details;
- Finnish Trade Register (PRH/YTJ) — business ID and basic company details ( tietopalvelu.ytj.fi );
- Company websites and public information — descriptions, services and contact details;
- OpenStreetMap — map and location data;
- Other public sources — complementary data when reliable and verifiable.
We never buy reviews and never use data a company has not published publicly.
How is the data processed?
We collect the data from public sources and combine it into a single company profile in recurring, documented steps: collection and matching (business ID, address and Google place ID), normalisation, removal of duplicate records and enrichment. The text of the company descriptions is compiled from the same public data.
Every step is rule-based and repeatable: the same input always produces the same profile. Incomplete or conflicting details are checked against public registers before publication.
Which companies are included in the comparison?
Only companies whose business ID has been checked against the Finnish Trade Register (PRH/YTJ) and that belong to the site's industry are included. If the business ID cannot be verified, the company is not published and does not appear in the lists.
The same details are collected from the same sources for every company: the Google Maps profile, the trade register (PRH/YTJ), OpenStreetMap and the company's own website. We never buy reviews and never add data a company has not published publicly. Found an error? Tell us — we correct the details after verification.
How are ratings and stars shown?
The rating and the review count come from Google Maps, and the source is always stated next to the stars. We show stars and the average when there are at least five reviews. With fewer reviews we show no average, only the label “No reviews yet”. We never invent ratings.
How is the Suomi.Best score (0–100) calculated?
Every company is scored 0–100 from eight criteria. The weights are fixed and add up to one hundred:
| Criterion | Weight | Calculation | Data source |
|---|---|---|---|
| Customer rating | 30 | (rating / 5) × 30 | Google Maps |
| Review volume | 15 | 15 × (1 − e−n/60), n = number of reviews | Google Maps |
| Service offering | 12 | 12 × min(number of services / 5, 1) | Company website and public profile |
| Data completeness | 12 | 12 × (completed core details / 6) | Address, phone, website, email, opening hours, description |
| Verification | 10 | 10 if the business ID is verified, otherwise 0 | PRH/YTJ |
| Price transparency | 8 | 8 × (0.6 × price info + 0.4 × website or booking link) | Google Maps and the company website |
| Online booking | 5 | 5 if the service can be booked online, otherwise 0 | Company website |
| Freshness | 8 | 8 × max(0, 1 − age of the data in days / 365) | Latest update date of the data |
The criteria scores are summed and rounded to one decimal (0–100). If two companies have the same score, the order is decided by the rating and then by the number of reviews. The criteria, weights and calculation are the same for every company in every city.
Example. A repair shop has a 4.7 rating and 120 reviews, five services, all six core details, a verified business ID, online booking and details checked 30 days ago. It has a website but no price information:
- Customer rating: (4.7 / 5) × 30 = 28.2
- Review volume: 15 × (1 − e−120/60) = 13.0
- Service offering: 12 × (5 / 5) = 12.0
- Data completeness: 12 × (6 / 6) = 12.0
- Verification: 10.0
- Price transparency: 8 × (0.6 × 0 + 0.4 × 1) = 3.2
- Online booking: 5.0
- Freshness: 8 × (1 − 30 / 365) = 7.3
Total 90.7 / 100.
Can companies influence the ranking?
No. A company cannot pay for a better position or buy points. Paid and advertised listings are always labelled separately and never affect the score. We also do not change details or reviews at a company's request — if you find an error, tell us and we will correct the data after verification.
For companies: how to improve your position fairly
The best way to improve your position is to develop what the score is built on — honestly and consistently:
- provide high-quality service and invest in customer satisfaction;
- ask happy customers to leave a review on Google Maps;
- respond to negative reviews constructively and resolve the issues;
- keep your Google Business Profile complete and up to date (opening hours, services, photos);
- invest in a clear, current website and online booking;
- keep your company details current in other public sources too.
We cannot promise a specific position — it always depends on the compared companies' data. Want to correct your company's details or ask more? Contact us as a company.